Primary Research is often undertaken after the researcher has gained some insight into the issue by collecting secondary data. This can be through numerous forms, including questionnaires, direct observation and telephone interviews amongst others. This information may be collected in things like questionnaires and interviews.
Secondary research occurs when a project requires a summary or collection of existing data.
These secondary sources could include previous research reports, newspaper, magazine and journal content.At other times, it may make be the only research technique used.
A key performance area in secondary research is the full citation of original sources, usually in the form of a complete listing or annotated listing.
Qualitative research includes interviews, focus groups, participant observations .Qualitative means a non-numerical data collection or explanation based on the attributes of the graph or source of data. For example, if you are asked to explain in qualitative terms a thermal image displayed in multiple colours, then you would explain the color differences rather than the heat's numerical value.)
Quantitative research is about asking people for their opinions in a structured way so that you can produce hard facts and statistics to guide you. To get reliable statistical results, it’s important to survey people in fairly large numbers and to make sure they are a representative sample of your target market.
